STRATEGIC COMMUNICATIONS
strategic storytelling & outreach
Communications & Marketing for Small Non-Profits
Small non-profits have big stories to tell, and I specialize in helping organizations craft clear, engaging, and strategic communications that amplify their impact. Whether you’re looking to strengthen your messaging, streamline outreach, or develop a sustainable marketing plan, I provide tailored solutions that work within your resources.
Strategic Communications Planning
Comprehensive, action-oriented communication plans to help your organization reach the right audience with the right message at the right time.
Content Development & Messaging
From website copy to newsletters, blog posts, and social media, I create compelling content that reflects your mission and engages your community.
Audits & Consulting
An honest, strategic review of your current communications to identify strengths, gaps, and opportunities for growth.
Business Mentorship
Personalised guidance to help you clarify your goals, refine strategy, and build sustainable systems for growth. I help leaders and small teams balance vision with practical action.
FAQ
Have Questions?
Yes, I'm always open to new employment, though you would have to have a strong offer to entice me to leave my current employment.
I am a Canadian citizen, with rights to work anywhere in Canada. I am currently based in Normandie, France with an employer-sponsored residence permit.
I'm happy that you're interested in my CV! You can take a look at my LinkedIn to see my employment history.
I'm happy that you're interested in my references! You can request access by contacting me.
Who I Work With
I’ve worked with mission-driven organizations to strengthen their messaging, engage their communities, and refine their strategic communications. Here are a few examples.
cookbook
2022
Unity Through Community
I’ve had the chance to self-publish a community cookbook to raise funds for charity. A 159-page cookbook that features traditional Indian, African, and Afghani recipes as well as North American staples and family favourites. There’s a few copies left at a partner retailer, so place your order now if you want one last copy!
case study
2023
From Struggle to Success: The Osoyoos Indian Band's Journey into Agritourism and Economic Prosperity
With a former professor and classmate, I had the opportunity to complete research into the Osoyoos Indian Band in British Columbia and write about how they overcame the continuing effects of colonialisation and become one of the most profitable First Nations in Canada.
strategic communications
2023-2024
The Ismaili France
Working with the Communications Coordinator, the President, the Global Department of Communications, and various team members, I championed the operational side of the communications team. I managed a team of various competencies (social media, website, review and editing, audio-visual, and newsletter) leveraging each channel to increase the reach. I also worked closely with the Communications Coordinator in creating long-term and strategic plans and directions.
board member
2025-
Month of Letters (LetterMo.com)
As Director of Strategy and Development at LetterMo, I lead long-term planning and governance initiatives, including a five-year strategic plan, role and policy development, and steps toward nonprofit incorporation. I conduct community research to align strategy with member priorities, introduce project management tools to improve efficiency, and support volunteer recruitment, onboarding, and communications to strengthen organisational impact.
case study 2025
The SENSE Manifesto
n response to the evolving hospitality, tourism, and food industries, Hotelschool The Hague (HTH) introduced the SENSE Manifesto, a commitment to embedding sustainability throughout the institution. As part of a key master’s project, the authors undertook a comprehensive internal and external review to assess and support the Manifesto’s implementation, including stakeholder interviews, financial and strategic analyses, marketing planning, and the development of supporting educational materials.